Switching to a new corporate identity takes time, investment and overview. A process in which companies can use the experience and support of Cornelissen Projectbegeleiding (CP)
In collaboration with the Communication and Fleet departments of hygiene and clothing specialist CWS, CP initiated a major corporate identity implementation. 25 locations in Belgium, Luxembourg and the Netherlands were provided with a new look and feel.
After a thorough inventory by CP, the corporate identity applications were produced. Subsequently, signage (inside and outside), facade advertising, work instructions and lettering could be applied at the various locations. Also the fleet of 245 vehicles got the new branding. The result: a new, fresh look for CWS.